From "push" to "pull" - the big shift

Dicas para formular uma nova teoria sobre empresas e sociedade:
"... We're moving from a world of push to a world of pull. Push programs operate on one key assumption - that it is possible to forecast future demand. When demand can be forecast, we can efficiently push resources to where they will be needed when they will be needed. But what happens when our forecasting ability diminishes--as it surely has in these big shifting times? Push programs become bottlenecks preventing effective responses to unanticipated changes in demand. In the business world, the result is often large accumulations of inventories. The transition will be painful but the rewards will be significant. Push programs to mobilize resources have generated enormous prosperity over the past century. That approach is now unraveling. We are now in the early stages of defining and deploying an alternative approach based on pull platforms..."

http://blogs.harvardbusiness.org/bigshift/