"... PricewaterhouseCoopers, a consultancy, reckons e-books will represent about 6% of consumer book sales in North America by 2013, up from 1.5% last year (see chart). Carolyn Reidy, the boss of Simon & Schuster, another big publisher, thinks they could account for 25% of the industry’s sales in America within three to five years. She may well be right if the iPad and other tablet computers take off, the prices of dedicated e-readers such as Amazon’s Kindle keep falling and more consumers start reading books on smart-phones. Mobclix, an advertising outfit, reckons the number of programmes, or apps, for books on Apple’s iPhone recently surpassed that for games, previously the largest category..."
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