After The Crisis: How Brazil Can Create Growth
The term “creative economy,” popularized by John Howkins in 2001, is all about branding. A country’s creative sector translates the ideas and passions of the people into profitable, marketable goods and services such as media, technology, advertising and art. Idea-based companies in the U.S. can access capital through venture capitalists and deep capital markets. Brazilian financial service providers, however, often struggle to value and encourage these industries due to the current recession and the archaic intellectual property laws that hold back the creative sector.
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