If you want to influence people don't try to persuade them. Use ‘pre-suasion’ instead.
Los Angeles Times Sun, Oct 23
Today and every day we are the targets of salespeople, marketers, advertisers, fundraisers and (heaven knows) politicians trying to persuade us to buy something, do something or think a certain way. And they’re good at it. Over the years, they’ve learned a lot about which features to build into a communication and which psychological strings to strum with that communication to elevate its success. But, by concentrating so intently on the message itself, they’ve missed a crucial component of the process. Research done in the last fifteen years shows that optimal persuasion is achieved through optimal pre-suasion: the practice of arranging for people to agree with a message before they know what’s ...
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