“First, it killed the notion of brand. Year after year, the percentage of people able to recall where they got their news, is dwindling. “I read it on Facebook” now applies to half the population of the United States and Europe, and much more in countries where Facebook embodies the Internet.
“Second, the notion of authorship has also vanished. Almost nobody has a clue who wrote what. Gradually, the two pillars of the trusting relationship between the media and its customers ...
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