A estupidez dos metrics

My critique is of what I call “metric fixation.” The key components of metric fixation are the belief that it is possible and desirable to replace judgment, acquired by personal experience and talent, with numerical indicators of comparative performance based upon standardized data (metrics); that the best way to motivate people within organizations is by attaching rewards and penalties to their measured performance, rewards that are either monetary or reputational (college ...

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Author discusses new book in which he criticizes use of metrics in higher education

Author discusses new book on what he views as the dangers of an obsession with numbers in analyzing admissions, academic success, faculty productivity and more in higher education.

insidehighered.com