Babbage
Apple and digital publishing
A textbook manoeuvre“RIPE for digital destruction.” That is how the late Steve Jobs was quoted describing the textbook industry in a recent biography of Apple’s co-founder. It will soon become clear whether he was right—and to what extent Apple can benefit from Mr Jobs's insight. On January 19th the firm unveiled software aimed at reinventing the textbook. But in contrast to the music business, Apple will not have this digital field to itself. Amazon, Google and a host of smaller firms such as Inkling have all set their sights on the textbook market, which last year was worth an estimated $8.7 billion in America alone.
Hence Apple’s keenness to get a head-start. The company’s iBooks 2 application, which can be downloaded from its App Store, will allow users of its iPad tablet computer to buy a range of digital books (for now limited to high school texts) mostly priced at $14.99 or less...
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