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A Formula for Success: The Power of Implementation Intentions
by Brett & Kate McKay
"... all you have to do is reframe your goals as “if-then” statements. The “if” part is the situational cue; the “then” part is your planned response to that cue.
You’re probably thinking, “There’s no way that something so simple can actually work.” But over a decade of research and nearly a hundred studies have shown that not only are implementation intentions highly effective, they can actually double a person’s likelihood of achieving their goals...."
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