In Imagine: How Creativity Works, Jonah Lehrer explores some of the myths of creativity and discovers that it isn’t a gift possessed by a lucky few, but rather a variety of processes that everyone can learn to use more efficiently. This 32-minute conversation ranges from the origins of the Swiffer, why 3M is such an innovative company, what people who work alone can do to replicate the creative advantages of the busy workplace, to Steve Jobs’ views on proper bathroom placement.
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