terça-feira, 21 de agosto de 2012

Briga de patentes

Who Cares If Samsung Copied Apple?

The web has been alight these past few weeks with the details of the Apple v. Samsung lawsuit. It's been a unique opportunity to peer behind the curtain of how these two companies operate, as the trial seeks to answer the question: did Samsung copy Apple? But there's actually another question that I think is much more interesting to the future of innovation in the technology industry: regardless of whether the courts say that Samsung copied Apple or not, would we all be better off if we allowed — even encouraged — companies to copy one another?
This is particularly relevant in the context of the Apple/Samsung trial, because it isn't the first time Apple has been involved in a high-stakes "copying" court case. If you go back to the mid-1990s, there was their famous "look and feel" lawsuit against Microsoft. Apple's case there was eerily similar to the one they're running today: "we innovated in creating the graphical user interface; Microsoft copied us; if our competitors simply copy us, it's impossible for us to keep innovating." Apple ended up losing the case.
But it's what happened next that's really fascinating.
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