58 Cognitive
Biases That Screw Up Everything We Do
- Drake Baer and Gus Lubin
- Jun. 18, 2014
- We like to think we're
rational human beings.
In fact, we are prone to hundreds of proven biases that cause us to
think and act irrationally, and even thinking we're rational despite evidence
of irrationality in others is known as blind spot bias.
The study of how often human beings
do irrational things was enough for psychologists Daniel
Kahneman to win the Nobel Prize in
Economics, and it opened the rapidly expanding field of behavioral economics.
Similar insights are also reshaping everything from marketing to criminology.
Hoping to clue you — and ourselves — into the biases that frame our
decisions, we've collected a long list of the most notable ones.
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