quarta-feira, 24 de outubro de 2012

Preferência temporal

Behavioral economists have explored the phenomenon of“present bias,” which leads some of us to make decisions that produce short-term rewards but long-term headaches. Of course it makes sense to prefer a dollar today to a dollar tomorrow. But does it make sense to prefer a dollar today to 10 dollars in two months? With respect to health and finances, some people seem to think about their future selves in the same way that they think about complete strangers.
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