sábado, 17 de janeiro de 2015

Paradoxas cognitivas

Affect heuristic

The way you feel affects the way you interpret the world.
For instance, if the words raketake, and cake blinked on a computer screen for 1/30 of a second, which would you recognize? 
If you're hungry, research suggests that all you see is cake.
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Read more: http://www.businessinsider.com/cognitive-biases-2014-6#ixzz3P8zNDAIq

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