Inovação brasileira

Producing Unicorns In The Land Of Fútbol, Samba And El Dorado

 For example Brazil’s population of 200 million, and over 240 million SIM connections, leads it to outperform the world in terms of mobile penetration and carries the highest SIM-to-subscriber ratio (currently at 2.1 to 1). These factors will continue to impact adoption, and smartphone penetration is expected to cross 50 percent by 2018.
Latinos Consumed Social Media Like There Was No Tomorrow
Given access to cheap phones, cheap data plans and a very gregarious DNA, Latinos proved that they were insatiable with regards to social media and messaging. It’s well known that São Paulo, Rio de Janeiro, Buenos Aires and Bogotá individually surpass New York City in terms of Facebook, Skype or Whatsapp users and usage. What’s more, Brazilians spend on average 3.8 hours on social media each day compared with 2.7 hours in the United States. It’s no wonder the Wall Street Journal called Brazil “The Social Media Capital of the Universe.”
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