Passos das grandes Inovações

       Big breakthroughs typically follow a seven-step path:

• First, no one’s heard of you.
• Then they’ve heard of you but think you’re nuts.
• Then they understand your product, but think it has no opportunity.
• Then they view your product as a toy.
• Then they see it as an amazing toy.
• Then they start using it.
• Then they couldn’t imagine life without it.
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• MAIS