sexta-feira, 20 de março de 2009

A sociologia de dinheiro

-- ... "Money seems to have symbolic power as a social resource," says Vohs. "It enables people to manipulate the social system to give them what they want, regardless of whether they are liked." Put bluntly, it looks as if money is acting as a surrogate friend. Could that explain why some people focus on extrinsic aspirations at the expense of real social relationships?

Psychologists Stephen Lea at the University of Exeter, UK, and Paul Webley at the School of Oriental and African Studies, University of London, have suggested another reason for unhealthy and obsessive attitudes to money. They believe that it acts on our minds rather like an addictive drug, giving it the power to drive some of us to compulsive gambling, overwork or obsessive spending (Behavioral and Brain Sciences, vol 29, p 161). "It is an interesting possibility that all these are manifestations of a broader addiction to money," says Lea. Compulsion appears to be a problem for people with several money-related disorders which are increasingly being identified by psychologists (see "Money problems").

Lea and Webley propose that money, like nicotine or cocaine, can activate the brain's pleasure centres, the neurological pathways that make biologically beneficial activities such as sex feel so rewarding. Of course, money does not physically enter the brain but it might work in a similar way to pornographic text, argue Lea and Webley, which can cause arousal not by giving any biochemical or physiological stimuli, but by acting through the mind and emotions.

Some evidence for the notion of "addiction" to money comes from brain imaging studies. In one experiment, for example, a team led by Samuel McClure, a psychologist at Princeton University, asked volunteers to choose between receiving a voucher for Amazon.com right then, or a higher-value one a few weeks later. Those who chose the instant reward showed brain activity in the areas linked with emotion, especially the limbic system, which is known to be involved in much impulsive behaviour and drug addiction. Those choosing the delayed reward showed activity in areas such as the prefrontal cortex known to be involved in rational planning (Science, vol 306, p 503). --
Leia mais: http://www.newscientist.com/article/mg20127001.200-why-money-messes-with-your-mind.html?page=2

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