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On Demand Books Bets on Authors Who Want to Print Their Own Paperbacks

By John Tozzi

Vance Alexander sent 35 query letters to publishers and agents to pitch his book, a historical novel about a young slave in 1801 Connecticut who escapes to Canada. No one bit.
So the retired architectural designer decided to publish it himself. He joined more than 100 aspiring authors at the library in Darien, Conn., on a recent Thursday night for a demo of the technology ready to fulfill their literary ambitions: the Espresso Book Machine.
About five feet high and eight feet wide, it turns a manuscript into a warm paperback, bound and trimmed, in under five minutes. Selling a big machine to print books may seem quixotic when millions of readers are migrating to Kindles and iPads. On Demand Books, the company behind the Espresso, is betting on authors like Alexander -- and on the emotional connection readers and writers have with paper pages that bend and tear and make a sound when you turn them.
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