terça-feira, 28 de fevereiro de 2012

Inovador e empreendedor - quem cria o valor?

Pros: Ideas Don’t Equal Value

If you had one dollar to invest, would you invest it in an innovator or an entrepreneur? Innovation is crucial to social advancement, but the entrepreneur gets my buck every time. Innovation is about the manifestation of novel ideas, but entrepreneurship is about value creation. Ideas help, but the sine qua non for entrepreneurs—hard work, ambition, resourcefulness, unconventional thinking, salesmanship, and leadership—will always trump brilliant ideas.
I know who and where the entrepreneurs are, but who is an “innovator?” Is it anybody tinkering with a grand idea or just a mystical few? Is it a group of people or a lone inventor? I might spend my buck on an innovator if I could find one; I suspect if I did, lurking behind the innovation get-up would be an entrepreneur.
Furthermore, innovation without an entrepreneur is like a car without a driver. Entrepreneurs will navigate the road to value creation and growth, with or without innovation.
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