Difusão das inovações

Is It Possible To Innovate Without “Innovating”?

By Kaihan Krippendorff

Use the word "innovation" and most people call up imagery of an inventor slaving away in a garage, designing cutting-edge technology. But this is only part of the story. There are equally important opportunities to innovate, grow your business, and accelerate your career, that require no changes at all to the core technology of what you are, do, or offer. If you understand this, you can grow in new ways.
Everett Rogers, in his seminal book Diffusion of Innovations, shows that five factors determine if, how far, and how fast your innovation will be adopted by the world:
1. Relative advantage: How much better your innovation performs over the prior generation of solutions. The greater the advantage, the more readily people will adopt.
2. Simplicity: If the innovation is complex, users are less likely to adopt it.
3. Trialability: Can users easily test the innovation? If so, this accelerates adoption.
4. Observabilty: If others can easily observe your users using the innovation, this accelerates adoption. Think of Apple’s famous white headphones.
5. Compatibility: The level of compatibility adopting your innovation has with the daily life and habits of users.
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