segunda-feira, 12 de setembro de 2016

Como convencer

"Put simply, Pascal suggests that before disagreeing with someone, first point out the ways in which they’re right. And to effectively persuade someone to change their mind, lead them to discover a counter-point of their own accord. Arthur Markman, psychology professor at The University of Texas at Austin, says both these points hold true."
Blaise Pascal set out the most effective way to persuade someone, centuries before there was any formal study of persuasion.
QZ.COM|POR OLIVIA GOLDHILL

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