Science of Novelty
Through the ages, scientists have proposed many theories to explain our varying reactions to the new and different. In the fifth century B.C., Hippocrates identified three categories: Optimistic, energetic neophiles who crave novelty he called“sanguine.” Fretful, moody neophobes were “melancholic.”Irritable, impulsive neophiliacs were “choleric.”Mais
Part II
Part III
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