quinta-feira, 22 de dezembro de 2011

O ser humano: impressionável, emocional, irracional

Sex and advertising Retail therapy How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing

THESE are thrilling days for behavioural research. Every week seems to yield a new discovery about how bad people are at making decisions. Humans, it turns out, are impressionable, emotional and irrational.
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