Teoria comportamental

Conceitos básicos da teoria comportamental (behavioral economics)

• Anchoring and adjustment
• Attribute substitution
• Availability heuristic
• Base rate fallacy
• Conjunction fallacy
• Framing (economics)
• Loss aversion
• Optimism bias
• Peak-end rule
• Planning fallacy
• Preference reversal
• Prospect theory
• Cumulative prospect theory
• Reference class forecasting
• Representativeness heuristic
• Simulation heuristic
• Status quo bias
• base rate fallacy
• conjunction fallacy
• framing
• behavioral finance
• clustering illusion
• loss aversion
• prospect theory
• cumulative prospect theory
• representativeness heuristic
• Tversky index 
• Choice architecture
• Mental accounting
• Naïve diversification

 Heuristics

• Prospect theory
• Loss aversion
• Disappointment
• Status quo bias
• Gambler's fallacy
• Self-serving bias
• Money illusion

Framing

• Cognitive framing
• Mental accounting
• Anchoring

Anomalies (economic behavior)

• Disposition effect
• Endowment effect
• Inequity aversion
• Reciprocity
• Intertemporal consumption
• Present-biased preferences
• Momentum investing
• Greed and fear
• Herd behavior
• Sunk-cost fallacy

Anomalies (market prices and returns)

• Equity premium puzzle
• Efficiency wage hypothesis
• Price stickiness
• Limits to arbitrage
• Dividend puzzle
• Fat tails
• Calendar effect