The printing press, the pencil, the flush toilet, the battery—these are
all great ideas. But where do they come from? What kind of environment
breeds them? What sparks the flash of brilliance? How do we generate the
groundbreaking ideas that push forward our lives, our society, our
culture? Steven Johnson’s answers are revelatory as he identifies the
seven key patterns behind genuine innovation, and traces them across
time and disciplines. From Darwin and Freud to the halls of Google and
Apple, Johnson investigates the innovation hubs throughout modern time
and pulls out applicable approaches and commonalities that seem to
appear at moments of originality. What he finds gives us both an
important new understanding of the roots of innovation and a set of
useful strategies for cultivating our own creative breakthroughs.
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