Inovação para o Brasil

Why Brazil must learn to trust in collaborative innovation

Research highlights three key ways to unleash innovation opportunities

While global innovation leaders are increasingly collaborating across firm, sector and national boundaries, Brazilian companies are surprisingly reluctant to exploit this trend. Within the backdrop of Brazil’s distressingly low ranking on key global indexes of innovation, Accenture surveyed 200 Brazilian senior executives and undertook in-depth conversations to understand their views on the role of innovation in their organizations. We reveal why Brazilian companies must learn to earn trust through planning, investment and effort, view situations from multiple perspectives and instill entirely new behaviors to drive collaborative innovation.

DOWNLOAD THE REPORT IN ENGLISH [PDF, 5.68 MB]

DOWNLOAD THE REPORT IN PORTUGUESE [PDF, 5.36 MB]

DOWNLOAD THE EXECUTIVE SUMMARY [PDF, 534 KB]