sábado, 8 de março de 2014

Autopromoção

Why You Should Talk About Your Accomplishments

You may be wondering at this point why we should even care about talking about ourselves. Well, as Forbes wrote last year, today’s landscape makes it much more difficult to get your message across:
“The average American hears or reads 100,000 words every single day. Studies dating back decades have shown that 80% of what we learn is gone within 24 hours. That makes it much less likely that your message is the one that sticks.”
By talking openly about our accomplishments, we have a greater chance of being remembered and not forgotten.
Communication consultant Peggy Klaus says the fear of coming off sounding like Gordon Gecko denies professionals the opportunity to explain to clients the value they provide. The author of Brag: How to Toot Your Own Horn Without Blowing It, Klaus says that the entire notion of self-promotion is excruciatingly difficult for many professionals to embrace, even if they know it is critical for their own survival. “So ingrained are the myths about self-promotion, so repelled are we by obnoxious braggers, many people simply avoid talking about themselves,” writes Klaus.
Here are a few additional reasons why you should talk about your accomplishments:
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